Around the (Marketing) World in 72 Hours

Oh what a week. If ever there was a week when I wish I did not have class, this would be it. I love what I do, but I would be lying if I said every moment is cupcakes and rainbows. To spend the day in essentially a state of controlled chaos and then go directly to class is not a schedule that I would like to become my regular. That’s not to say that I did not enjoy my time in class, because exactly the opposite it true. You know a class is good when it can hold the attention of a student who has spent nearly twelve hours bouncing between meetings, trainings, and data sheets for an additional three hours. Further, my professor did this not once this week, but twice! International Marketing is shaping up to be a class that is worth the stress of a condensed four-week schedule.

To start, Dr. Yaprak is a personable guy who is incredibly passionate about what he does. The excitement that he brings to his discussions is hard to brush aside. He also demands students’ full attention and engagement in the class, which makes for a much more interesting three hours than those filled with a monologue lecture and a PowerPoint presentation. Dr. Yaprak has no illusions that his MBA students would rather sit in class after work than relax at home, but his approach is that if you are going to sit in class, you should get something out of it. While I was completely exhausted when I walked into class both days this week, I can honestly say that my time spent in class was worthwhile. Before class started I knew that I was interested in the material that we would be discussing and that the next four weeks could be advantageous as I advance in my field. However, after the first two classes I can see that not only am I interested, but I am kind of excited to dig in. I will be the first to admit that I am a bit of a nerd, especially when it comes to my industry. I’ve spent a good portion of my career in marketing research and am continually intrigued by what can be discovered in consumer and research data. A large portion of this class will rely on research and research methodology, topics that Dr. Yaprak is quite knowledgeable about given his research and publication history. While I work with a great team who know their stuff on daily basis in my career, it is fun to be able to “nerd out” about data and research in a non work environment.

All of that said, this class will be a lot of work. We have multiple cases to critically review, plenty of class readings, and a comprehensive group research project. In an eleven-week semester those items represent a fairly typical class work load, but this class’ shortened time frame means that my group and I will be cranking our level of effort up for the next few weeks.

Hopefully this work load will mot impede my goal of getting back into regularly posting, but if it does, I apologize in advance.

 

Best,

Katherine

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